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With so many photographers spawning in all metropolitan cities across the globe, the competition can be fierce, making it difficult to stand apart from the swarm. Perhaps this is why photographers have traditionally relied heavily on the importance of personal contacts i.e. referrals to land gigs. This is still largely true of how photographers get hired, however technology - namely the internet, has given photographers direct access

Yes, in order to obtain some measure of success at marketing yourself you must engage the outside world more than you may be used to, or are comfortable with. This is a rule; independent of whether you eventually even use social media tools to advertise. Any entrepreneur must first get comfortable with the idea of networking, seeking mentorship, or guerilla marketing before social media is even adopted.