I was inspired to write about decision making in the information age due to my own experiences with the data deluge brought on by the use of twitter, facebook, and the internet; but a lot of recent publications and media focus on brain health and behavior have pushed me to blog about the matter.
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Yes, in order to obtain some measure of success at marketing yourself you must engage the outside world more than you may be used to, or are comfortable with. This is a rule; independent of whether you eventually even use social media tools to advertise. Any entrepreneur must first get comfortable with the idea of networking, seeking mentorship, or guerilla marketing before social media is even adopted.