I've been asked this question directly a few times this year, and the answer I gave always boiled down to something like "Get a handle on all of your general expenses and your specific job expenses." This made sense to me because I know that having an idea of this allows you to know where you stand with each job. It was a no brainer answer. Don't worry about what the market prices dictate. If you want to earn money, this was what

With so many photographers spawning in all metropolitan cities across the globe, the competition can be fierce, making it difficult to stand apart from the swarm. Perhaps this is why photographers have traditionally relied heavily on the importance of personal contacts i.e. referrals to land gigs. This is still largely true of how photographers get hired, however technology - namely the internet, has given photographers direct access